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Better Days in Motion

For the first time, we left the trails behind. Our first ever lifestyle shoot!!!


This shoot was about movement in its everyday form. Wandering downtown Salt Lake with Libby, Devyn, and Allie. Walking to coffee shops. Riding bikes through quiet streets. Sharing tacos, eating ice cream, laughing, catching up, and soaking up one of those perfect summer SLC evenings when the temps were just right.


Those moments are just as much a part of who we are as the rides themselves.


The Summer Drop was designed with that feeling in mind.


Relaxed drop shoulders. Cropped silhouettes. Easy, everyday fits you'll throw on without thinking. Designed by me in three colors that feel like summer. Pieces made to move with you—whether you're riding, grabbing coffee, heading to the farmers market, traveling, or simply finding an excuse to spend another hour outside.


One of my favorite parts of this shoot was watching everyone bring their own creativity to it. Libby absolutely crushed it in front of the camera, and even showed up with a handful of her crystals. An unexpected touch that added a uniqueness & creativity to the photos. Those little details are what make a shoot feel less staged and more like us.


When I started Grade, mountain biking was the inspiration. It still is.


But over the last few years, I've realized Grade has become something bigger. It's for the people who feel most like themselves when they're moving. The ones who choose the long walk, the bike ride to dinner, the spontaneous road trip, the slow morning coffee outside, or an afternoon that somehow turns into sunset.


Because our bodies weren't built to sit still, and life just feels a little better when we spend more of it outside.


I love where Grade is headed. It's still rooted in the bike community that inspired it from day one, but it's growing into a brand for everyday life—for anyone who believes movement makes life better.


I truly hope you love this collection as much as we loved creating it.


Here's to long summer nights, spontaneous plans, good people, and better days on dirt—and everywhere in between.


Made for Motion.

 
 
 

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