About
Originally from the Upper Peninsula of Michigan, Jackie's introduction to mountain biking was on the hand-built, technical terrain of the North Woods. After a Thanksgiving trip to Moab, she realized the West was where she needed to be and relocated to Utah to immerse herself in high-alpine and desert riding.
At the time, Jackie noticed gaps in the apparel space—especially for women. There wasn't much out there that felt like something she actually wanted to wear. So, she started making pieces for herself and her friends: gear that felt natural, easy, and true to how they actually ride.
Grade
GRADE sits at the intersection of riding and creating. It’s about keeping things fun, staying a little less serious, and building connection through bikes, art, and community.
More than just apparel, it’s a platform to collaborate with artists who share a love for the dirt and bring a fresh perspective to the space.
Launched in 2022 in Salt Lake City, GRADE is just getting started—and there are no plans of slowing down.